The highly anticipated Gucci x Adidas collection makes its drop today, exclusively at the Gucci x Adidas pop-up event at Design Orchard and we managed to get a look at the pop-up in its entirety! Gucci’s high fashion and luxurious design meets athleisure in the exclusive Gucci x Adidas collection, showcasing key features of both houses: the iconic green-red-green stripes of Gucci and the Adidas trefoil merge together to create a brand new logo that you’ll see emblazoned on all the pieces from the collection.
One thing to note during your visit to the pop-up is that only a very limited number of people are allowed at any point of time. It doesn’t matter if you already know exactly what you’re looking for or if you just want to take a look around, be prepared to queue for at least 30 minutes to an hour before you can actually enter. Once you enter the Design Orchard space, you’ll be greeted by the amphitheatre, all plastered with the Gucci x Adidas logo for all your photo-ops. This is where you can take a seat and take as many photos as you like, pose at the olympic award podium-inspired welcome wall, and lounge on the exclusively designed Gucci x Adidas furniture (which are also available for purchase on a pre-order basis).
Climb up the amphitheatre steps and you’ll find some interactive features of the pop-up that you can play with. The Gucci x Adidas golf buggy is non-functional and is only for display but makes for a fun OOTD spot. The mini golf putting green, however, is totally playable and equipped with Gucci x Adidas golf balls and clubs for you to play a round or two.
Moving on to the main attraction of the pop-up: the retail area itself. This is where you can freely browse and shop the Gucci x Adidas collection, and there are even fitting rooms available for you to try on the pieces. This is where it gets pretty packed, since visitors tend to spend the most time in this area; so if you’re planning to buy something from the collection, it’s probably best if you browse the website beforehand for what you want before heading down to save some time! Not to worry though—there will be a personal sales assistant assigned to you during your visit to help you with whatever you need.
The collection itself pays homage to the retro aesthetic of the 70s, but refreshed with a contemporary vibe—newtro if you will—with vibrant and bright colour palettes of sunflower yellow, hot pink, cobalt blue, chilli red and more. You’ll find preppy and athletic pieces inspired by sports/country club wear and 70s nostalgia such as jumpsuits, tracksuits, pleated skirts, shorts, bomber jackets and more, as well as accessories like scarves, bucket hats, socks, sunglasses, jewellery and of course—shoes. The iconic Adidas Gazelle Sneaker has been properly Gucci-fied with the GG monogram and logo and is already proving to be a hot seller at the pop-up.
The pop-up will be on from now till 27th June 2022 and it’s the only place you can shop the exclusive Gucci x Adidas collection, aside from online on Gucci or Adidas. The collection is also a limited edition one, so it’s unlikely to be restocked or reproduced after all the pieces are sold. Leftover stock from the pop-up may or may not be released for public purchase in Gucci stores around Singapore, but don’t bank on it.
In conjunction with the pop-up event at Design Orchard, there will also be a Gucci ice cream cart parked outside Gucci’s physical store at Paragon where you can snag some free ice cream, no spending required! Even if you’re not visiting the pop-up, you can still visit the ice cream cart to get some treats. The ice cream cart will be operating on weekends only, for the entire duration of the pop-up, and only at certain timings of the day (while stocks last).
Dates: Now till 27th June 2022
Address: 250 Orchard Rd, Singapore 238905
Opening Hours: 11am-9pm daily