If you love monochrome fashion, you’ll love this new grey-themed pop-up by New Balance! The pop-up event is held at the chic Alchemist at Design Orchard, with the café’s monochromatic grey and black interior fitting nicely with the theme of the pop-up.
The pop-up is aptly dubbed Grey Day Pop-up Studio and sheds light on New Balance’s classic grey-toned apparel and Grey Day footwear. From now till 15th May 2022, purchase any pair of New Balance shoes from the pop-up and receive a free 20-minute self-photography session held in collaboration with Fotomat Studios! There are also dressing rooms available at the pop-up studio so you can try on your grey fits.
Photos taken at the New Balance x Fotomat photobooth will be featured at the pop-up studio itself, as well as New Balance’s various experience stores as part of the #MakeitGrey campaign. What’s more—on 14th May 2022, if you wear grey to the Grey Day Pop-up Studio and upload your grey fits on your social media with the hashtags #NBGreyDay and #MakeitGreySG, you get to redeem a free ice cream!
Dates: Now till 15th May 2022
Address: 250 Orchard Rd, #03-01 Design Orchard, Singapore 238905
Opening Hours: 11am-8pm daily