Remember the free supermarket vouchers that you can redeem just by walking in Singapore? You can now also snag exclusive transport-inspired Hello Kitty merchandise and collectibles for free when you walk or run around Singapore, and here’s how!
Image Credits: LTA Singapore
Images for illustration purposes only
The Singapore Land Transport Authority (LTA) will be launching a new Hello Kitty Move Lite Adventure from 1st November 2025 onwards, where you can challenge yourself both physically and mentally, and stand to redeem free limited-edition Hello Kitty items. All you have to do is participate in daily quests, virtual runs/walks or a digital stamp rally, collect coins and exchange them for rewards like vouchers or merchandise.
Image Credits: LTA Singapore
Images for illustration purposes only
The various challenges will be taking place at 15 MRT stations in Singapore:
Daily Quest – 1st to 21st November 2025
Virtual Run/Walk Challenge – 1st to 21st November 2025
Digital Stamp Rally – 7th to 21st November 2025
Participate in the above activities to earn coins and badges, which can then be used to unlock and redeem Hello Kitty merchandise, vouchers or lucky draw chances.
Image Credits: LTA Singapore
Images for illustration purposes only
Some of the exclusive merchandise you can stand to redeem include medals, bag charms, phone chains, eco bags, acrylic fridge magnet or enamel pins. Check out the full selection of merchandise items here. In order to join the campaign and start collecting rewards, make sure you register to participate here by 30th September 2025. For more details on the LTA x Hello Kitty Move Lite Adventure, see here.
LTA x Hello Kitty Move Lite Adventure
Dates: 1st-21st November 2025
