Sanrio fans, you won’t want to miss out on this new merchandise drop featuring the adorable Kuromi! You can snag these limited-edition Kuromi-themed items for free, and we’re going to tell you how.
BRAND’S® has partnered with Kuromi to launch a limited-edition collection of exclusive merchandise, featuring tote bags, glass lunch boxes and porcelain bowls. This exciting Kuromi tie-up is available across various retailers, starting from a minimum spend of $45 on the BRAND’S® Lutein range.
$45 minimum spend – Canvas Tote Bag
Design A: Available at selected Watsons, Guardian, Unity and Fairprice stores
Design B: Available at selected 7-Eleven, Cheers, Fairprice and Sheng Siong stores
$68 minimum spend – Glass Lunchbox
Design A: Available at selected FairPrice stores
Design B: Available at all Sheng Siong & selected Prime and Cold Storage stores
$88/$120 minimum spend – Large Porcelain Bowl
Design A: Available via FairPrice Online (with min. $88 spend)
Design B: Available on BRAND’S® Shopee or Lazada Official Stores (with min. $120 spend)
Note that all Kuromi items are available from now till 31st July 2025, with limited quantities for redemption. Stocks of items may vary depending on the outlet, and are available while stocks last.
Image Credit: Unsplash
ICYMI: BRAND’S® Lutein products are known to filter blue light and relieve symptoms of digital eye strain such as dry eyes and blurry vision—commonly associated with long hours of screen time. There’s 3 products in the BRAND’S Lutein Range, in both essence and convenient jelly strip format:
- Lutein Essence – for those with moderate digital usage (~6-8 hours daily)
- Lutein Essence Advanced – for those with high digital usage (more than 10 hours daily)
- Lutein Essence Jelly Strips (10s and 21s packs) – suitable for children aged 4 years old and above, or for adults as a convenient snack
