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HEINEKEN RELEASES LIMITED-EDITION SNEAKERS INJECTED WITH ACTUAL BEER & ONLY 7 PAIRS WILL BE AVAILABLE IN SINGAPORE!

You’ve heard of “Walking on Sunshine”, but can you imagine “Walking on Beer”? With Heineken Silver, you don’t have to imagine: they’ve teamed up with ‘The Shoe Surgeon’ to bring you a limited-edition sneaker creation that lets you actually walk on beer! 

To celebrate the launch of the new Heineken Silver, the Heineken Silver x The Shoe Surgeon collaboration features a revolutionary and one-of-a-kind sneaker creation called Heinekicks that utilises a special surgical injection technique to inject the soles of the sneakers with real Heikenen Silver beer! 

The shoes are not only novel, they are also fully functional, with the beer-injected soles giving the wearer a smooth and unique sensation while walking. The sleek shoes feature Heineken’s iconic red and green colourways, and what’s more—concealed in the tongue is even a removable metal bottle opener, perfect for whenever you want to enjoy a beer! 

There will only be 32 pairs of Heinekicks made in the world, and 7 pairs of them will be available in Singapore by the end of 2022! More information on how you can get your hands on these exclusive kicks will be revealed at a later date. To see these iconic Heinekicks for yourself, head to Limited Edition Vault at [email protected] where they will be on display from 11th-24th August onwards.

 

Dates: 11th-24th August 2022 onwards

Address: 313 Orchard Rd, #04-13/14, Singapore 238895

Opening Hours: 11am-9pm daily

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