Celebrate diversity and inclusivity this June with LEGO’s latest Everyone is Awesome buildable display model! Inspired by the values of love and acceptance featured in the LGBTQIA+ rainbow flag, the all-new display set will feature 11 monochrome mini figures each with its own individual hairstyle and colour code.
Designed by Matthew Ashton, this set aims to send a power message, celebrating all individuals regardless of their sexual and gender orientation through a bold, fun, quirky, and simplistic offering. Beyond the self-explanatory pink, white, and purple colour codes, LEGO enthusiasts can expect to see figures in black and brown to represent the broad diversity of the LGBTQIA+ community.
Taking steps in the right direction on a corporate level, the LEGO Group currently works with Workplace Pride, Stonewall and Open for Business to help shape strategies to support employees who identify as LGBTQIA+ and allies across the company. The brand also supports UK-based charity, Diversity Role Models which works to educate children about inclusivity and empathy in order to build supportive and inclusive communities for future generations.