With more than 70 million tracks and 2.6 million podcast titles to pick from, there’s always something new to discover, share, and enjoy on Spotify. Starting June 2nd, the revered music streaming platform has officially launched its ‘Only You’ global campaign complete with an in-app experience and personalized playlists that celebrates each individual user’s unique listening habits.
The in-app feature now enables users to review their listening habits in six comprehensive and interactive categories –Your Song Year, Your Time of Day, Your Genres or Topics, and most notably, your Audio Birth Chart which comprises of the artist you listened to most over the last six months, the artist you listen to that best shows your emotional or vulnerable side, and the artist you’ve recently connected with, alongside Your Dream Dinner Party which invites users to three artists for a personalized Spotify Mix, and Your Artists Pairs which demonstrates the unique audio pairings that you’ve listened to recently, and illustrates your range of listening interests.
While you’ll have to wait a few more months for Wrapped and the songs and podcasts that soundtracked your 2021, Only You is all about celebrating how you listen. Fans can head to Spotify.com/OnlyYou to enjoy a Wrapped-esque shareable experience made especially for them.
Subsequently, Spotify is also rolling out a new personalized feature called Blend. Currently in beta, Blend is a new way for two friends to merge their musical tastes into one curated playlist made just for them, making it even easier for users to connect, discover, and share the music they love with one another.
Blend will be updated daily. Simply –
- Tap “Create Blend” in the Made For You hub on mobile.
- Then, tap “Invite” to select a friend to blend with by sharing a single-use invitation via messages or email. For each friend you want to blend with, you will need to generate a new invitation.
- Once your friend accepts the invite and joins Blend, Spotify will generate a custom tracklist for the two of you filled with songs you already love—and recommendations combining your listening preferences and tastes.
- Check the profile icons next to the track to identify how each friend has influenced the playlist choice.