Nike unveils its first concept store in Southeast Asia right here in Singapore! Called Nike Unite, the concept store aims to inspire people to incorporate sports in their everyday lives.
The store is one of its kind in Southeast Asia, spanning 18,000 sq ft, and consisting of 3 distinct segments that are in line with the store’s brand philosophy: emphasising the accessibility of sports, value-adding to the local community and providing a space that brings people closer to sports and to each other.
The new store is also geared towards women; with nearly 50% of the store dedicated to women and kids, and with half the staff being female, women can feel at ease getting the styling and bra fitting services they need.
Nike Unite also introduced the revolutionary tech-enabled NikeFit shoe fitting services that utilises state-of-the-art computer vision, machine learning and algorithms to determine the perfect fit for every type of foot and shoe style. You’ll also be able to get an assortment of tees featuring your favourite countries and even create custom t-shirts!
Address: 2 Jurong East Street 21 #02-50 IMM, Singapore 609601
Opening hours: 10am-10pm daily