I’m Startice is a newly opened store at Big Box and their opening was graced by none other than Ji Suk Jin, from the ever popular Korean variety show, Running Man. They sell Korean products ranging from skincare and makeup to food and even cooking appliances, all directly imported from South Korea. Here’s the highlight: Priced as closely as items purchased directly from Korea, products are going at low prices — unlike Korean items found in most shops in Singapore. This means you no longer have to wait for a friend to travel to Korea just so that you can obtain affordable yet quality Korean items.
I’m Startice houses a variety of brands and products that one will be spoilt for choice. In just the mask section itself, there are masks for whitening, collagen, anti-ageing, and even lip masks and sleeping packs, and prices can go as low as 50 cents for a single mask. Huge tubs of Aloe Vera Soothing Gels are also for sale at only $3.90 each!
Korean Pop fans can also look forward to seeing their favourite artistes on endorsed products, such as the BTS Hand Cream Collection, with the faces and autographs of each individual member printed onto the tubes, with seven different scents, at $49.90. Hand creams of individual members can also be bought separately.
Makeup and beauty tools, perfumes, lifestyle goods and other miscellaneous items are also available, making it seem like a store that has everything you will ever need within it.
When it comes to Korea, food is something that you wouldn’t want to miss out on, and now you can look forward to satisfying your kimchi (from $3.99) cravings and savouring that delicious-looking snack in the drama you have just watched. For Korean food enthusiasts, rice cakes (tteokbokki) also exist in many different flavours alongside other favourites like instant Korean Styled Pasta, Semi-Dried Persimmon and even Frozen Sweet Potato.
Suffering under the sweltering heat in Singapore? Grab a can of juice or soda with prices starting from 50 cents! There are also many types of popular Korean Alcohols, such as Hite, Soju and Makgeoli, from just $3.90 for a can.
Worried that you will be overwhelmed by the vast array of items available, or would not be able to find the item you are looking for? Fret not as customers can order online via and pick up their items from the store, which is especially convenient for customers that want to get their products quickly.
1 Venture Avenue
Big Box, Singapore 608521
(5 mins away from Jurong East MRT)
10am to 10pm daily