Superga is set to open its 5th store in Singapore on the 10th of July at Takashimaya Shopping Centre! Designed to be a dedicated home for collaborations, and a brand new immersive shopping experience, the all-new Superga store is set to undergo periodical change each month. Merging art, fashion and design, under one roof, the new outlet is expected to house a fresh, experience-focused concept with every new launch.
The first concept, opening its doors on 10 July, will feature the romantic lifestyle label, LoveShackFancy. Following the continued success of the past 2 collections, Superga x LoveShackFancy have further expanded their offering, to now include sneakers for children. The collection featured in-store will mark both brands’ third line of collaborated products, and is inspired by the early days of 70s California surf culture and the opulent sophistication of the French Riviera in the 90s.
Inside the store, plush white furnishing, lush greenery, and walls of floral designs take precedence over the innumerable Superga x LoveShackFancy merchandise available. SHOUT had the opportunity to preview the varied selection of bags, sneakers, and more, before opening day!
Dubbed ‘Paillettes et Soleil’, this collection aims to exude a sense of love, optimism, renewal and much-awaited togetherness, through an abundance of ribbon laces, pastel colours, floral patterns, dramatic frays and intricate embroidery. The collection which showcases 9 styles for women, and 4 styles for children will see prices ranging from $89.90 – $189.90, when the new outlet’s doors open for the first time on 10 July 2021.
Superga @ Takashimaya
Address: #B1-30A, 391A Orchard Rd, Singapore 238873
Operating Hours: (Thurs-Sun): 11am-9:30pm, (Fri-Sat): 11am-10pm
Opening Date: 10 July 2021